Adverts for hotels and guest houses in a 1964 tourism guide

1964 hotel advertisements These advertisements were published in the 1964 official Tourism Department guide to accommodation in Jersey

In the 1960s hundreds of thousands of accommodation guides were sent out by Jersey's Tourism Department in reponse to inquiries received from potential holidaymakers.

The number of hotels and guest houses featured in this 1964 guide is an indication that tourism was booming at the time. The fact that the majority have since closed during the last six decades is ample evidence of the industry's decline.

Many larger hotels have been demolished, with apartment blocks built in their place, and the humble guesthouses have either been converted to lodging houses or reverted to private homes.

All accommodation was graded into different registers by Tourism inspectors, and it is interesting to study the facilities on offer in the various grades of accommodation. Full-board accommodation was the norm at the time and establishments large and small boasted about the quality of their cuisine.

Other important factors were proximity to beaches, views from bedrooms, evening entertainment, rooms with private bathrooms (still something of a novelty at the time) and television lounges (no TVs in bedrooms in the '60s.

Whereas some hotels opened their bars to non-residents and were proud to advertise this, others stressed the privacy of their facilities, available only to guests.

Prices were invariably quoted in guineas (£1.05 in decimal currency) and were shown per person, for a week's accommodation with full board. Those which were able to offer midweek bookings were keen to stress this, because holidaymakers were likely to benefit from cheaper midweek air and sea crossings.

Prices varied considerably, with the larger, seaside, First Register hotels charging up to 30 guineas a week in high season, when they would expect to enjoy close to 100 per cent occupancy. It is perhaps remarkable that many of the smallest guest houses - family homes offering a small number of guests just bed and breakfast, or an evening meal as well - were charging 8-10 guineas, much the same as many of the Second Register hotels

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