Tourism picture gallery

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For many years St Helier's main visitor centre was in the former terminus of the Jersey Railway at the Weighbridge

Click on any image in the gallery below to see larger picture

Miscellaneous holiday pictures

Honeymooners in 1957
And ready for a special coach tour in 1953

Identity cards

When Jersey's tourism industry was at its peak tens of thousands of visitors flooded in by boat and plane, no passports needed. Indeed, many would not have had one because they had probably been to Blackpool the summer before and would head for Bognor the next year. Then they decided that they fancied a day trip to France, but how would that be possible without a passport? The answer that travel agents offering a day return package were allowed to issue a temporary identity card, valid just for the day in question. Everybody was happy: Jersey's attraction as a holiday destination was enhanced; it was good business for the French, who offered coach trips, excellent lunches and shopping opportunites to their transient visitors; and the ferry companies and tour operators prospered, too. The temporary cards usually had to be surrendered at the end of the day, although some are still in existence, but travel company Boutins offered their clients a complementary copy of the photograph taken for the card as a memento.

Alleygrow Villa at First Tower offered its guests a weekly picnic
West Park beach
A large group of visitors on a charabanc outing pose for a formal photograph
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1000 French children

Those were the days! Jersey's tourism industry was nearing its peak in 1971 when the St Patrick brought 1,000 French children to the island on a day trip. A fleet of double-decker buses was waiting for them on the Albert Pier

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