Cheapside is one of the western gateways to St Helier. Developed for housing in the 19th century, it was previously an area of sand dunes beyond the Parade. It's position on the edge of the town made it a logical place to erect ceremonial arches on important occasions, and two of these were the Diamond Jubilee of Queen Victoria in 1897, and the Coronation of her grandson, George V, in 1911.
There are some fine Victorian houses in the area, little changed since the day they were built, but these are largely around the corner from Cheapside itself, along West Park Avenue and St John's Road, which adjoin it at its western end.
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Old St John's Road junction
The junction of Cheapside, West Park Avenue and New St John's Road, before the Great War, in the latter part of the 20th century and today. The shop was an outlet for the bakery of Herbert Albert Freeman, who was in business at 1-5 New St John's Road from before the Second World War until 1960