The 1937 plans for a new 'Continental' hotel on St Helier's waterfront

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The steel framework for the new hotel building is erected

From the Morning News, 11 December 1937

Next year Jersey is to have an hotel with a real Continental atmosphere, for the Pomme d’Or, the demolition of which began recently, is to be rebuilt in Continental style and will be completed in time for the visitor season.

Importance of 'atmosphere'

“It is felt,” Mr Roy Blampied, the architect, said “that one of the essences of hotel design is stmosphere. The Pomme d’Or was originally decorated by French craftsmen and we have decided that in the rebuilding it will be very strongly Continental.”

Most of the Pomme d’Or is being pulled down. When this was decided upon the difficulty was to fix on the new style. If Jersey is to hold its own in regard to visitors something different from the ordinary south coast hotels must be provided. A study of hotel construction on the Continent followed and as a result all the predominant Continental features will be seen in the new Pomme d’Or.

A very large French type of canopy in the front, green baize tiles, typical flooring and ceiling – all in keeping with the atmosphere – will be included. French craftsmen are to be brought over specially for certain parts of the work and various French material, which it is impossible to obtain in England, will also be imported.

In regard to the actual alterations, which have, we are informed, been carefully studied for the past five years, the trouble has been that the site, with buildings on all sides, is a very congested one to deal with. The small frontage has also had to be considered. In preparing the plan therefore these questions were in the forefront. Expansion had to be made upwards.

Three types of trade

Accommodation is to be provided for between 200 and 300 people. The three different types of trade – the hotel gardens, the residents and the provision of meals for French visitors on a day trip – had to be considered in relation to each other. For the French visitors an entrance on the Weighbridge side will allow them to go right through for their meals to the ballroom – the present dining room. The ordinary hotel residents will take their meals upstairs, and the kitchen will be so arranged that it can serve these dining rooms. A speciality will also be made of public functions.

The hotel gardens are to be kept in their present position. The difficulty, which has been overcome successfully, was to ensure that the music in the gardens was not heard in the ballroom. It is felt that the Continental atmosphere in the gardens is of great value and it is planned not to disturb it in any way. The trees here will be floodlit in the branches – as at the Paris Exhibition – and during the demolition they are to be protected by scaffolding and boarding so as not to be damaged in any way.

The public bar is to be moved towards Conway Street, though not actually on the corner.

The general decorations, expressive of the French style, will be of the best possible workmanship. Central heating throughout, a life, interconnecting rooms with double sound-proof doors, gas fires with slot meters, suites for winter residents – all these will be features of the new Pomme d’Or, which with its pre-eminent position, will be an acquisition to the town.

The architect is Mr Roy Blampied, the contractor Mr E J Farley, First Tower, and the steelwork is by the Jersey Steel Company. Orders for the steel were placed two months ago in view of the shortage.

The work is expected to be finished and the gardens to reopen on 5 June.

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